Workshop: Account Scoring in Marketing Cloud Account Engagement

Learn how to create a score on account records in Salesforce by using custom fields and building a custom flow to update the average and total prospect score.

This workshop walks you through how to use Pardot scoring on account records in Salesforce. A Pardot score is an indication of how interested a prospect is in a business. But, it can also be useful to look at the score from an account’s point of view, especially if you’re doing account-based marketing or if a sales team is working on complex sales. We’ll show you how to create two custom fields (total prospect score and average prospect score) and how to build a custom flow to update them as the score changes over time.

Once you sign up, you'll instantly get access to the workshop!